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Journal of International Crisis and Risk Communication Research
The field of crisis and risk communication research has always been multidisciplinary bringing together researchers from many fields like business, public relations, political science, sociology, psychology, journalism, tourism, and public health. However, there is often a common perception outside the fields of crisis communication that is a corporate discipline focused mostly on helping organizations manage their reputations. As the pieces in this issue demonstrate, our field serves the public interest in many ways and is a growing global field of study.
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Journal of Professional Communication 2 (1), 43-52
This article provides a discussion of the growing importance of crisis communications in communications management practice. Using celebrated examples to set the scene, such as the BP oil spill, Toyota, SARS and the Japanese tsunami, the author describes how crisis communications can be a factor in making organizations more cost effective given the high reputational and legal cost of crises. The author also discusses the distinction between tactics and strategy and how the crisis communications research agenda must move to focus more specifically on crisis preparedness and management.
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As we have heard time and again during this conference, perspective is a crucial safeguard against the distorting effect of fear. While space and consumer patience may be thin, it is during times of crisis that the media\u27s capacity to provide context becomes most important. This is part of the challenge of risk communication. Editors need to insist on this perspective rather than trying to cut it out if the story still reads, and reporters need to learn how to write about it effectively as well as compellingly. None of these challenges is easy. Institutional reform never is. But I would submit that they are challenges that must be met if the media are to play their constitutional and democratic role in informing the public on matters of significance, in keeping governmental actors and other elites accountable, and-in the end-in managing the problem of fear and risk in times of crisis. Indeed, in my view, the failure to do so is the democratic crisis that is to be most feared
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